Yggdrasil adds The Sun, Tabcorp to UK rosta

Swedish slot designer Yggdrasil has made yet more strides into the British market – now set to feature on Tabcorp’s Sun Vegas.

 Tabcorp, in partnership itself with UK’s most read tabloid, The Sun, will benefit from Yggdrasil’s award-winning promotional tools, BOOST as well the social sharing tool BRAG.“It has been almost two years since we made the strategic decision to enter the UK, and our growth in the jurisdiction has been very encouraging,” said Yggdrasil CEO Fredrik Elmqvist.“Adding a brand as recognisable in the UK as The Sun is yet another major coup for us, and perfectly displays the growing demand for Yggdrasil content in this exciting market.”Tabcorp’s director of casino Adam Ruffett, praised the innovator’s high-quality games, but added he was “particularly impressed” by the “powerful and versatile in-game promotional tools which back up these games, and are confident they will prove popular on Sun Vegas.”

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